
美国派瑞艾力斯国际公司北京代表处

公司简介
COMPANY PROFILE
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution.
The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis© , An Original Penguin? by Munsingwear?, Laundry by Shelli Segal?, Rafaella?, Cubavera?, Ben Hogan?, Savane?, Grand Slam?, John Henry?, Manhattan?, Axist?, and Farah?. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike? and Jag? for swimwear, and Callaway?, PGA TOUR?, and Jack Nicklaus? for golf apparel and most recently Guy Harvey? for performance fishing and resort wear.
The Company enhances its roster of brands by licensing trademarks
from third parties, including: Nike? for swimwear, and
Callaway?, PGA TOUR?, Champions Tour? and Jack Nicklaus?
for golf apparel.
Our apparel is distributed through regional, national and
international department stores, national and regional chain
stores, mass merchants, green grass (i.e., golf related)
and other specialty stores, and corporate wear
distributors throughout world. Belk, Bonton,
Dillard's, JCPenney, Kohl's, Macy's, Nordstrom, Saks
Fifth Avenue, and Wal-Mart are only a few of our
varied and esteemed retail partners. We also engage in
direct-to-consumer business via company-owned retail
stores and e-commerce websites.
Additionally, we license our proprietary brands to third parties for the manufacturing and marketing of various products in categories or territories in which we have no direct business operations, including men’s and women’s accessories, footwear, fragrances, underwear, formalwear, loungewear, eyewear, watches, home fashion and apparel in over 50 countries. As well as generating supplemental sources of revenue, these licensing arrangements expand collective brand awareness.
Through our "family of brands" marketing approach, we develop and enhance a distinct brand, style and pricing strategy for a range of product categories within each distribution channel to resonate with targeted consumer groups, including niche markets that are often overlooked by our competitors. We also produce goods sold under the private label program of various retail partners. By strategically marketing brands to a wide range of consumer segments, our company successfully reaches members of multiple demographic and psychographic groups.
We contract the manufacture of our products through a network of approximately 130 independent suppliers around the globe that meet our rigorous quality and compliance standards. With 10 sourcing offices and quality control centers to oversee all aspects of production and 45 years spent building our infrastructure, personal relationships and supplier connections, we maximize value by delivering the high-quality product at the best value.
At Perry Ellis International, we believe our competitive strengths, buoyed by the expertise of our family of talented industry professionals, position us to capitalize on several trends that have affected the apparel sector in recent years. These trends include the consolidation of the department and chain store sectors into a smaller number of stronger retailers which now represent some of our most important customers; the increased reliance of retailers on qualified partners with sourcing expertise and advanced systems and technology; and the continued importance of an omni-channel approach with strong brands as a source of product differentiation. Aided by these market conditions and backed by a proven eye for opportunity, we look forward to delivering continued growth through the creation of fashion that resonates uniquely with the lifestyles of consumers worldwide.
基本信息
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公司名称
美国派瑞艾力斯国际公司北京代表处
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公司性质
外商独资/外企代表处
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所属行业
000101
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涉及领域
耐用消费品(服饰/纺织/皮革/家具)
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公司规模
1-49人
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公司网址
https://www.pery.com
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所在地址
北京市东城区南竹杆胡同6号北京INN3号楼608-2室(100010)